BORN IN BRISTOL, 2024
made for the world
Arbor & Pride was born from a simple belief: a mechanical watch can be distinctive, thoughtfully made and
attainable at the same time.
04 / Design
DESIGNED AS ONE OBJECT
Progress over pretence.
We are building Arbor & Pride around more considered choices, while remaining honest about the impact
involved in producing any physical object
Rooted in purpose. Worn with pride
arbor & pride
The name Arbor & Pride represents two sides of the brand.
Arbor speaks to roots, patience and growth. The belief that objects of lasting value are developed carefully, not
rushed into existence.
Pride represents the responsibility behind putting our name on a watch and the confidence of wearing something
chosen for its character rather than its recognition.
Together, they express our aim: to create watches with a clear foundation and an identity of their own.
We cannot claim generations of history. What we can promise is to build with enough care that the watches we
create today may become part of someone else’s tomorrow
From the first sketch to the final inspection, each Arbor & Pride watch is guided by four principles: distinctive
design, purposeful materials, mechanical character and attainable value
03 / Materials
not an option, but a preferred choice.
Materials that earn their place.
Each surface is chosen for how it performs, how it ages and how it changes the experience on the wrist.
Sapphire crystal
Custom rotor
Precise Calibre
Butterfly buckle
our promise
We aim to create timeless watches, to be worn and preserved for future generations
A watch built to make that second visible, tactile and impossible to ignore.